Current Digital Marketing Trends
Digital marketing is one of the most crucial keys to the success of any business in today’s digital world. Digital marketing is any marketing campaign that takes place in a digital or online setting. It can include an infinite number of strategies and platforms, and is a constantly changing and evolving organism.
Because digital marketing is constantly evolving, it is important to keep up to date on the most effective digital marketing trends with any business. In the dental industry, that means staying current with what digital marketing methods are helping promote the business and assist with dental recruitment.
The potential for digital marketing is virtually endless: it a bit overwhelming if you’re just getting started developing a digital marketing strategy for your dental recruitment program. But that’s where we can help!
In this blog we have outlined FIVE of the most successful and current digital marketing trends that will help you attract more visitors to your site and gain new patients.
1. Design A Functional And Attractive Website
Your website is the online face of your business and a crucial part of your dental recruitment strategy. Since 70% of potential patient’s first interaction with your practice is through your website, it’s not an option to ignore your site. Your dental practice needs a functional, well-designed, website that accurately represents your brand. Your site needs to communicate your mission and your desired aesthetic, while also providing your website visitors with all the pertinent information they need to make an informed decision for their oral health needs.
2. Develop An SEO Strategy
In today’s market, most consumers do internet research before investing in anything, and that includes oral health. When people are looking for a new hairdresser, healthcare provider, or dentist they head to Google. Developing a quality SEO strategy will help you rank higher in search engine results pages, making you more visible to your potential clients. A good website is absolutely imperative to attract new customers, as it is the online face of your dental practice. But even the best website is pointless without site visitors. Your dental marketing strategy will drive the traffic you need to your website in order to turn site visitors into new patients.
3. Produce Quality, Original Content With A Blog
Writing a blog can seem like a daunting task, but it is well worth the effort. Websites with a blog tend to have an astounding 434% more indexed pages than websites without. This is from a variety of reasons: there is more content for search engines to crawl and index, it helps search engines easily recognize your website is a resource with lots of information for people to consume, and it lets Google know that your website is constantly being updated and improved with more quality content. But a blog can also help you better interact with your customers. It helps provide a voice for your practice, and can establish your knowledge and authority on topics important to the dental industry.
4. Have A Consistent Social Media Presence
One of the biggest factors of dental recruitment is relationship: it’s important to develop engagement and rapport with your potential patients. Using social media as an informative resource for your patients can not only keep them engaged with your content, but it can also help personalize your brand and create loyalty with your patients. Developing a consistent social media presence is a great practice for not only dental recruitment but also patient retention.
5. Feature Patient Testimonials
Digital marketing is all about sending your potential patients trust signals. Trust signals are simple elements displayed on a website that help customers feel more secure in their decision to patronize a specific business. There are a variety of trust signals you can offer your patients, such as clear contact information, easy-to-use website navigation, and “trusted site” badges. But the number one most important trust signal to a potential patient is a customer review. 93% of consumers say online reviews impact their purchasing decisions, so offering clearly visible reviews from real patients can help your dental recruitment practices increase significantly.
How Can Digital Marketing Help With More Than Just Attracting Patients?
Every dental clinic needs a well-constructed, cohesive dental marketing strategy to assist them with dental recruitment and promotion. By devising a quality dental marketing strategy, you will be able to optimize your website for higher search ranking, raise awareness for your practice, and improve your image as a business within the community.
By developing this simple strategies, you can dramatically increase your patient recruitment, but this will also positively impact your retention rates. Patient recruitment is important to your business, but patient retention is the foundation and building block of increasing your revenue over time.
Implementing these practices into your practice will help you not only attract new patients, but will also turn them into loyal customers who keep coming back.
Dr. Deborah Marynak is the owner of DentalStaffing.org, a dentist with over 30 years experience, and is committed to helping Dental Professionals find the right fit for both employees and employers. She also works with Dental Offices to help them streamline their clinical systems and teach Dental Teams how to effectively document to avoid risk.